Fitbit Acquires Vector Smartwatch Startup

Last Edited: January 12, 2017 | Published: January 12, 2017 by

Fitbit Acquires Vector Smartwatch Startup

Fitbit continues to beef up its smartwatch line and it has done it without releasing one new product. Not too long ago we told you about Fitbit scooping up what was left of Pebble, and now it has absorbed yet another smartwatch startup, Vector. A post on the Vector website confirmed the acquisition, just days after the end of CES 2017, where Fitbit failed to showcase any new products.

“Today, we are happy to announce that the Vector Watch team and our software platform are joining Fitbit, the leader in the connected health and fitness market! We believe this is an important milestone as a moment when we will start building other new and amazing products, features and experiences, incorporating our unique technology and knowhow with Fitbit’s experience and global community.”

So what does that mean if you are a Vector owner? So far, not much will change. Your watch will continue to function and everything will remained unchanged, at least for now. You can even still purchase Vector smartwatches and accessories from many different retailers. Even your warranties are still good, so don’t worry if something happens to your Vector smartwatch.

However, the current software release will be the last and the team does not plan on adding any new features to their watches at this time. There are also no plans for new watches at this time either. However, you can expect that Fitbit will include some of the best features and technology into future releases of their products and some products may even get a rebranding before they are released.

“Our aim is to make our integration in the Fitbit family as seamless as possible with no impact on you, our customers. Our smartwatches will maintain functionalities and features. You will continue to enjoy the Vector Watch experience: a 30-day battery life smartwatch, with customizable watch-faces and dedicated streams. However, new product features (software and hardware) will not be added.”

Vector first burst onto the scene in 2015 with smartwatches that were compatible with Android, iOS and even Windows devices. The watches feature much of which you expect in a smartwatch today, including activity tracking, apps, notifications, etc. Of course, their 30 day battery life is what really made them stand out, and could be one of the reasons they made an attractive purchase for Fitbit.

It should be noted that Fitbit hasn’t even announced that they are building a new smartwatch. However, with the acquisitions of both Vector and Pebble it’s hard to imagine they aren’t. Vector and Pebble both took very different approaches to smartwatches, but used some impressive technology to do so. It’s possible Fitbit hopes to take the best of both these platforms and combine it with their fitness technology to create a truly impressive competitor in the smartwatch market. However, we will have to wait and see.

What do you think about this latest acquisition by Fitbit? Will you give a new smartwatch designed by Fitbit a try or will you still with Apple, Samsung or one of the other category leaders for your next smartwatch? Tell me your thoughts in the comments below.


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